Put A Headline Here!Website Name: Your Partner's Site Here
Independent Review: This is where you write a review about the product you are promoting for your partner company. It's best if you have tried the product yourself, but if you haven't you can still write a review. Often if you email your partner company and tell them you would like to write a review to promote via PPC marketing, they will give you a sample of the product for free. Also, many companies have customer testamonials on their website, and you can use some of those in your review. It's best to take a personal approach whenever possible. You want your visitors to get the feeling that you are a real person (like them) and not just some marketer trying to make money. Your review does not need to be very long. In fact, it's usually best if the whole things fits right on the screen so that the visitor doesn't even need to scroll down. You should include at least 3 benefits of the product you are promoting. In general it is good to include one negative attribute of the product you are reviewing. Just make sure it's not too bad. You don't want it to be a deal breaker. But by oncluding one small flaw, it will make your review more believable. Remember the point of a review is NOT to sell the product! It's a form of pre-selling. Your review has only two goals: to pre-sell them on the product which warms them up to buying it, and to get them to click on the link to go to your partner's site. Another good strategy is to use it to capture email addresses from your visitors and follow up with an autoresponder, but if you're a beginner, just do a little pre-selling and most importantly make sure they will click on your link. |