Julia Roberts, Mel Gibson, Harrison Ford, Michael Jordan.
Recognize any of those people? Without a doubt, when someone
mentions the name of a celebrity, you know exactly who they're
talking about and can even picture their face or the last movie
they were in. Indeed, having a name that people recognize is a
very important part of success. After all, if we weren't so
familiar with Julia Roberts, she wouldn't be making a cool 20
million per film, no matter how good of an actress she was.
Well, the name game plays just as a big part in the business
world as it does in Hollywood. If I mention the name of Cory
Rudl, Kevin Nunley, or Jim Daniels, you most likely know the name
and at least something about them. This is because these guys
have all made names for themselves in world of Internet business.
You know them, and most likely would have respect for any advice
or service they offered you. That notoriety and respect is what
makes guys like these so successful.
That's all fine and good, but how did they do it? Well, start
with a subject you know something about. If you're a marketing
guru (or would like to become one), start by doing a search on
the Internet for discussion groups or forums you can post your
ideas to. Come up with new topics, offer advice, and always
include your signature file in every new message, along with your
URL and email address. Come back daily and get your name out
there. After you've been doing this for a while, people on those
discussion boards will begin to take notice.
Once there are a few people out there that know you, start
writing articles on your chosen area of expertise (try to make it
somewhat broad so you don't run out of things to write about).
Post your articles to sites like IdeaMarketers.com, Opportunity
Update.com, and MakingProfit.com. Aside from that, you can join
all sorts of distribution lists on Topica.com that allow you to
send and receive articles among list members. A lot of the
people on these lists also have their own newsletters, and will
often use your material.
Your articles should be informative and useful, not promotional.
Make the article unbiased and full of great information, and
people will read it. Make sure you include a short by-line
paragraph at the end saying who you are, what you do, and how to
contact you, without hyping things up. Just be sure to leave all
mention of those things in this BRIEF paragraph-- talking
yourself up in the article will only make you look desperate, not
smart.
Meredith Pond and her team of top writers help you increase
profits without working harder. See Meredith's editing services,
advertising packages, and free business ideas at
http://CheapWriting.com. Reach her at meredith@drnunley.com or
801-328-9006.
